2. Focus on your audience’s emotional needs that your product will fulfill rather than its features

3. Write an attention getter headline so that the audience will read on
“10 reasons you need to read this…,” “How-to…,”

4. Use action phrases to involve your reader, to make him/her take action
next step, click here, join now, find out how

5. Create an unconditional satisfaction guarantee
“100% risk free and satisfaction guaranteed or money back”

6. Keep the ad short and simple and be specific and to the point

7. Make the message up close and personal and relevant
Use the word “you” to involve the reader

8. Give targeted buyer a reason why and a justification for their purchase
Your ads should address the questions on the minds of your buyers

9. Create a sense of urgency to take action now
“Exclusive promotional pricing, limited time offer, and the sale ends soon”