“People don’t read ads. They read what interests them and sometimes that happens to be an ad.”
This was once said by Howard Luck Gossage, a well-known advertising innovator and iconoclast from the 1950s-60s. It is especially true for online ads today.
People don’t care about your online ads in any shape or form until the ads meet one of these conditions:
1. The ad makes your audience so delighted as to smile or so touched as to shed tears
2. The ad is so outrageously funny or uniquely shocking that your reader has to think and question
3. The ad is viewed at the time when the readers are most interested in the product and it is most important to them
So how to create online ads so that your targeted readers will take notice and act on them?
>> 9 Marketing Tactics That Sell
